We have been making this stuff with kids in mind since the 1990s. Everything we have learned about creating a nutritional balance, about keeping kids energy levels up and their bodies full of healthy* things is crammed into this convenient 250 ml package. There is so much wow no cow philosophy and basic common sense in a leakproof, portable, back pocket container that it is easy to forget that it’s just a drink, and not the answer to all of the world’s problems.Okay kids, you probably aren’t reading this because you are busy running around playing hockey or studying chess moves or climbing trees or building an intergalactic transporter but this little box has the potential to make your parents’ lives a lot easier. Why? Because you’ll drink it in huge gulps and they will love the fact that you are drinking something that is both cool and not full of carbonated sugar water. There’s no milk in it and no soy either. And no nuts if you are allergic to that, just natural carbs, strong fibers and other cool stuff. Now your parents can leave the “juice” boxes where they belong — on the supermarket shelves with all the other sugar waters of the carbonated and non-carbonated variety.We have been making this stuff with kids in mind since the 1990s. Everything we have learned about creating a nutritional balance, about keeping kids energy levels up and their bodies full of healthy* things is crammed into this convenient 250 ml package. There is so much wow no cow philosophy and basic common sense in a leakproof, portable, back pocket container that it is easy to forget that it’s just a drink, and not the answer to all of the world’s problems.
What’s not amazing when oats and water and salt get to work together without any added sugar? This is the product that has made us famous (well we aren’t really famous yet) because it has a great nutritional balance and contains extra calcium and vitamins, like vitamin D which in Scandinavia is important when the sun doesn’t shine for months on end. And while Johan our Commercial Director doesn’t think it is important to mention that this product is full of betaglucans* because that is more important for older people, betaglucans are just as healthy and cool for kids. It is just that kids don’t know what the word means. But they don’t really understand what nutritional balance or healthy carbs and the perfect doses of protein mean either now do they?
What might be less amazing
Let’s discuss the O word for a second. O as in Organic. This product is not that yet. We are considering using 100% organic oats in this product, but that would mean that we can’t add calcium and still call it organic. So let us know what you think here.
In the meantime we’d just like to say that we use a vegetable based vitamin D2 in this product instead of D3 which has received a little too much hype recently. If you would like to discuss this issue further, please contact Carina. She has been patiently waiting to speak to you for ages.
* Betaglucans are good for the heart. As a part of a varied and balanced diet and a healthy lifestyle, they contribute to maintaining normal cholesterol levels in your blood. One 250 ml glass of Oatly provides a third (1 g) of the daily requirement of betaglucan.
Oat base (water, oats 10%), rapeseed oil, calcium carbonate, calcium phosphates, iodised salt, vitamins (D2, riboflavin and B12).
Free from lactose, milk protein and soya.
Nutrition information per 100 ml:
Energy 190 kJ/50 kcal
Fat 1.5 g
of which saturated 0.2 g
Carbohydrates 6.6 g
of which sugars 4.1 g*
Fiber 0.8 g
Protein 1.0 g
Salt 0.11 g
Vitamin D 1.5 µg (30%**)
Riboflavin 0.21 mg (15%**)
Vitamin B12 0.38 µg (15%**)
Calcium 120 mg (15%**)
Betaglucan 0.4 g
* Natural sugars from oats.
** Of the Daily Reference Intake.
Origin: Grown in Sweden.
Supplier: Lantmännen Cerealia
Produced by Oatly in Landskrona, Sweden.
Supplier: Akzo Nobel
Origin: China, France, USA.